In light of the consistent life threatening pressure exerted onto indigenous people’s culture, the Ovahimba in particular, the need to conserve cultural heritage using creative mechanisms such as art, photography and fashion could potentially be a remedy.
“The Twist” show brings together a collection of tailor-made garments adorned with Ovahimba accessories to bring out a new and unique fashion brand. This is fashion unusual! The project also intends to craft a new and exciting niche in the fashion industry, inspire local and international designers while exposing the Ovahimba people, fashion and culture as a rich, fascinating and admirable to the world.
We intent to resurrect indigenous people’s traditional fashion and make it part and parcel of the modern day fashion as well as breaking the cultural stereotypes towards indigenous people’s lifestyle, culture and fashion.
The overall objective of the “The Twist” is to showcase an eclectic mix of modern and traditional lifestyle, re-instating the beauty of one of Namibia’s most adorned national heritages.
Salmi Shilongo, a fashion student at the University of Cape town took up the challenge and attempts to show all Namibian fashionistas that indigenous people’s traditional wear can be part and parcel of the modern day contemporary fashion.
Sponsored by the National Art Council of Namibia and the Franco-Namibian Cultural Centre, the show is scheduled to take place on 13 September 2013, Catholic Cathedral Hall at 18h00.
For more information please feel free to contact the projects coordinators;
Rhingo Mutambo : 0813607071
Jonathan Swartz : 0812106142