retailer the Cotton On Group  continues
to be one of the fastest growing fashion retailers globally, expanding its
African footprint and opening its first store in Namibia on the 29th of May in
Windhoek’s The Grove Mall
Born to deliver on-trend,
effortlessly cool and affordable fashion, Cotton On provides men and women the
styles they want now, at the best price. At 1, 000 square metres, the new
Cotton On store at The Grove Mall is the first other African country to house
the retailer, outside of South Africa. The new store will house a number of
brands under the Cotton On Group stable, including Cotton On, Cotton On Body, Cotton
On KIDS and RUBI Shoes.
With many global
fashion retailers making the move from South Africa into the Namibian market
and seeing great success, it was an obvious decision for the Australian
retailer as its first move into Subsaharan African. “We have been very fortunate to have seen consistent growth and success
in South Africa, with 120 stores already and plans to continue to expand our
South African fleet. We constantly look at new regions where we will expand the
Cotton On brand, and as Namibia borders South Africa, the Namibian retail
market shares many similarities to that of its neighbour,”
 explains Cotton
On Global General Manager, Felicity McGahan.
“After seeing some of our competitors experience
strong performance in the Namibian market, we felt it was the right decision
for the Group to move into its second African country,”
says McGahan.
The Grove was
only recently developed, offering a superior shopping experience for the
customers that did not previously exist in the market. This made it the perfect
location for Cotton On to launch into the region. “With the introduction of The Grove Mall in Windhoek, it provided us an
opportunity to introduce Cotton On to a new community and export our laid-back,
quintessential Australian lifestyle to Namibians,”
adds McGahan.
Since opening
their first store in 1991 in Australia, The Cotton On Group has seen rapid
growth and now has over 1300 stores across 17 countries, with a commitment to reach
more people across the globe.
The new Cotton
On store will open its doors on Friday 29 May at 9am and to celebrate the
launch, fun activity is planned in store over the opening weekend. On Saturday 30
May, Radiowave will be broadcasting live in the morning and fashion stylists
will be on-hand, as will a pamper station, coffees, kids activity, giveaways
and more. Plus, the first 100 shoppers will receive a free gift with purchase.


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